MMK: Yeah, one time we robbed a bank together and it went really well.īH: That was a dry run. Why do you two make a good team?īH: I think we bring complementary skills to the job. it's hyper-specific, almost hyper-scientific, pseudo-scientific really, which is what's fun about it, right? There's a real joy being like, "Oh like red onions can give you salmonella." And part of the bottom left corner being: "Attack of the red onion." At some points in its history, the Matrix has been created by a single editor, other times it’s been done by a pair. MMK: It's also this perfect distillation of what we do page after page. So I don't want to emphasize too much that writing the Matrix is a weight crushing us because doing it this last week for the first time was really enjoyable. I've been making this joke a lot, namely once the announcement was made to our colleagues, but I just keep saying I'm looking at the job as sort of more Matrix doula than anything else.īH: With the weightiness, there's a lightheartedness that goes along with that. MMK: It's sort of terrifying, but also very fun. What do you think about taking on that role? Story continues By nature, this position requires being an arbiter of culture. "I had to concoct a matrix covering the last half century-200 items total-which was included as a gatefold, an amusingly impossible task which everybody second guessed, and I probably should have retired from the gig then." "Somehow, over time, the Approval Matrix ended up being the embodiment of the spirit of the entire magazine, to the point that our anniversary book in 2018 was titled Highbrow, Lowbrow, Brilliant, Despicable: Fifty Years of New York Magazine," he tells T&C via email. Since 2004, New York Magazine has been plotting culture into quadrants on its back page-and for the past eight years, editor Carl Swanson has served as the curator of that Approval Matrix, weighing in on everything from wine for cats (highbrow despicable) to the hairstyles of PBS's Victoria(definitely brilliant, but right on the line between highbrow and lowbrow) to Michelle Obama's "Turn Down For What?" Vine, in which she dances with a turnip (lowbrow brilliant). The axes are iconic: highbrow, lowbrow, despicable, brilliant.
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